Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.
You will find additional strategy guidance and inspiration in the case studies section.
Strategic models and practical advice on how we can return to and innovate towards transformational campaigning in the ‘age of junk politics’
Looking to start a campaign or improve your campaign strategy? Here is a list of manuals, templates, tools and other resources to get you started.
Welcome to the Changemakers’ Toolkit – a training resource for campaigners, activists, and changemakers of all kinds.
Resources to support the upswell of concern about violence against women. Includes tips for strategic campaigns that win results.Â
How do you start a campaign for social change? Learn how to create a campaign using tools such as the Spectrum of Allies.
Learn how to map a movement to help understand the landscape, the other players, what’s missing, what’s most needed, and where things like power imbalances and conflicts are causing problems.
How do you Develop a Social Change Strategy? Explore and learn from Tectonica’s method for social change strategy.
Keep doing the same actions and not getting anywhere? Learn about replacing endless actions with campaigns and have a bigger impact.
Learn about movements, power and the Pillars of Support also known as the Upside-Down Triangle from Daniel Hunter.
How to Win Campaigns is a practical guide for creating & running successful campaigns. Written for the new campaigner and the experienced.
A book by Chris Rose (author of How to Win Campaigns) in which he puts forward a model of how to use psychology when creating compelling campaign messages.Â
Magic Boxes is a simple campaign planning tool, especially useful for new campaigning groups, shared by Chris Rose.
Chris Rose explains a model by CDSM Cultural Dynamics Strategy and Marketing called Values Based Segmentation in relation to campaigning.
Stuck with how to start your campaign? Here is a tool by Chris Rose called the Campaign Planning Star Diagram to get you started.
Developing a theory of change for your campaign? Here are 8 pieces of advice from Chris Rose that may help to think about for your campaign.
12 basic guidelines and ideas about campaign strategy by Chris Rose. These guidelines are so fundamental that they are often overlooked.
Listen to two podcasts from the Commons Conversations about campaigns, coalition building and citizen science to end logging in Australia.
The message at the heart of The Neutrality Trap is that, when it comes to the important social issues that face us today, avoiding conflict is a mistake.
Professor Winnnifred Louise discusses the principles that can help campaigns to be more effective and durable.
Objectives and Key Results are a simple goal-setting technique that can help increase organizational learning and improve performance.